High Traffic Does not Mean Good Marketing
In this post, Melvin discusses the importance of good marketing and properly targeting your audience and readers (editable).
It has been a huge misconception that a good number of traffic (pageviews and uniques) is the result of good blog marketing. I, as a blogger, have seen a lot of bloggers attributing increased number of traffic as a success for the promotions that they do. Although we can say that it is somehow a factor, we cannot just completely base it there. Here in my short post, I would explain why good marketing IS NOT just about getting good amount of traffic.
Most new and intermediate bloggers make the mistake of doing what I call as “hard promotion” (kinda similar to hard selling). Aggressive promotion is when a blogger considers quantity more than quality. If you’re into the blogging for fame or money, you probably have heard of the cliche statement “Blogging success doesn’t happen overnight”.
The problem with the statement is that many people, including myself, think it’s already obsolete! Tell me, are you going to wait for some period of time to implement new methods when you can do them now? The same applies to bloggers on getting traffic. They see other bloggers get ahead of them, they become impatient and they do things “aggressively”.
Why it’s harmful to your blog?
Just like the saying “Slowly but surely”, it goes completely the same the other way as well. I’ve spoken with some of my blogger friends and they describe the aggressive marketing as “annoying”. The harm here is that if your target audience gets annoyed, they would more likely tune you and your blog out. This is bad especially if you’re trying to establish a brand for your blog. You may not want to be known in the blogosphere for all the bad and wrong reasons, do you?
Good Amount of Traffic/Pageviews/Hits Doesn’t Mean Good Promotion and Marketing
Sure we can get a thousand unique hits to my blog in a day, but is the quality of traffic we are sending to my blog a good one? Or are we targeting the proper audience? During some point last year I know I made this mistake and the problem you would normally get is inconsistency in traffic and a very high bounce rate. These factors are crucial, especially if you’re working out on a certain goal to make your blog well-known.
Talking about increasing traffic and all the stuffs about it has become really mainstream. We, oftentimes read ways on how to get a thousand hits doing this and doing that but the real thing here is conversion. Are we converting on the traffic that our blog gets? Whether you’re focusing on building subscribers or having a good lively and interactive community, it’s imperative to assess whether what we are doing is worth it or not.
What about you and your blog? Yea, you’re getting more traffic than I do and that’s given. But are you converting enough and reaping the benefits of having a well-trafficked blog? Do you have a lively interaction on it? If not, maybe its time to re-evaluate. Maybe time to list the marketing strategies you did and evaluate whether it’s proper or not. After all we (bloggers) live altogether with one goal in mind, which is to benefit from something that we’ve done.
Melvin is a young entrepreneur and student who has been doing internet marketing related stuffs for more than 2 years now. He shares his experience and ramblings in his blog located @ MelvinBlog.com in w/c you can subscribe to. He also uses Twitter and hopes to get followed by more people.














You see everyone preaching about blog comments. Today I am going to tell you something that I have been doing for a while. I have been forum posting on a few forums. In some more actively than others. Well in the course of my posting, I realized that my forum posting has actually turned out very well. Not only I am helping others, I am increasing the traffic to my site. I am increasing the number of loyal subscribers. 
I think a good username can get you better credibility and exposure. Be original with your nicknames. Use the name that you have been using on all forums. Avoid using your website or blog name. Because then if you link to your own website multiple times, then you would be considered a spammer. And even if you don’t link to your websites, majority of the time people won’t consider you an authority figure in my opinion. So go with something generic. I usually take “smub” because that is my initials. Syed MoizUddin Balkhi. Short and simple.
Mostly, the threads I was posting were support posts, so this way the user on the forum knew that I care. They were checking my website out left and right. Since I stayed under my specialty area, I knew what I am talking about. I was able to help the users and this way they came to my website searching for more help or tutorials. If the question is something that I have already answered on my blog, I would link my post occassionally because if you do this heavily then you will get infarctions. I recieved a few of those in my process of learning. The solution to those were you link to a social media page where your post was. So indirectly you are sending the users to your website.







Hey, I am Syed Balkhi, The guy who is behind Balkhis Inc. I entered the industry back in 2002 not knowing a single thing. I barely spoke English at that time. In the past six years, my language barrier has been eliminated. Aside from English, now I also speak html, and php. Along with the languages I have also managed to master a few arts. Art of web-designing started when I first entered. Messing around with photoshop, I learned how to create my first web design. Now I founded a web designing firm Uzzz Productions. After running numerous amount of websites in various niche, I have mastered the art of web-development. Now I am compiling a resource of what I already know, and what I am learning on this blog. This resource is to help me if I ever need a guide to look back to, and it is help my fellow webmasters.



