Advertising via mail can be effective
Did you ever wonder how do local business survive? I mean we the online businessman and woman have a wide variety of websites that we can advertise on, but local stores and businesses does not. They have to rely on News Papers, Brochures, Businesscards, Pamphlets, advertising via mail and more.
In this post, I will share something that I did as a part of an experiment. I ran various local campaigns. I mentioned it a while ago in my post that I have contracts with stores that agreed to keep my brochures. Well this one is a bit different.
I was writing mails quiet alot recently, therefore I thought it would be interesting if I can get my own stamp. So I took a visit to Stamps.com as Bruce did a while back.
I just used my own 125×125 banner as the stamp, and got some stamps. I sticked them on the envelope, and put one of my brochures inside. And I put one spare one in the envelope, so the people can use it. Now I am waiting for it to convert fully. I did this experiment in the beginning of July. Now towards the end, I saw some people who came to my website and wrote me an email saying it is a very cool way of advertising.
Some wondered where did I get my stamps like that. It is surprising how alot of people don’t really know about it. Now to tell you the truth, my initial investment in this is not alot because I got the envelopes on sale and I have boxes of those. I got free business cards, free brochures, and other free business supplies from Vista Print. I got a good deal from Stamps.com and I am set.
While I am trying this technique in my area, you can try it in your area and see how it works. I think advertising via mail is effective atleast for me. I have gained alot of loyal local readers who contact me via phone and often get me to consult with them.
If you get your stamps, don’t forget you can get free advertisement at Balkhis as well. Just send me some copies to use 
You will get even more advertisement. It is like a chain eh.
Now if you dont believe it, I work at my local job which is a grocery store, 1 day a month just to stay in the system and hold my shares. I love my dot com life style.
Hey, I am Syed Balkhi, The guy who is behind Balkhis Inc. I entered the industry back in 2002 not knowing a single thing. I barely spoke English at that time. In the past six years, my language barrier has been eliminated. Aside from English, now I also speak html, and php. Along with the languages I have also managed to master a few arts. Art of web-designing started when I first entered. Messing around with photoshop, I learned how to create my first web design. Now I founded a web designing firm Uzzz Productions. After running numerous amount of websites in various niche, I have mastered the art of web-development. Now I am compiling a resource of what I already know, and what I am learning on this blog. This resource is to help me if I ever need a guide to look back to, and it is help my fellow webmasters.
Yeah it’s a cool idea of advertising via mails.
Definitely a cool concept. Although I dont have my business anymore, I think the stamp idea is pretty unique. On another note, I’m considering getting t-shirts made. The only issue is that I have to order 500 of them and I dont want to crowd up my room. Just to give you an idea, I have 23 boxes filled with stuff inside my closet! LOL.. yeah.. ill have to see how that goes but even that kind of marketing works as you and I have noticed with those Market Leverage shirts.
which company is requiring you to get 500 of them. Send me the list just incase
Interesting concept, thanks for sharing!
I think that post card advertisements work well too.
Yup nice idea. You are spot on when it comes to offline advertising!
BTW hard to find such things in my country. Even VistaPrints do not ship to India!
Jippidy.com is one more tool for the local business owner. Jippidy.com is a user generated small business video yellow pages with a social twist. Our goal is level the advertising playing field.
thanks for sharing it with us George.
Thanks for sharing this another way of advertising.
This is a very good concept,i am going to use it when i start up my new
offline business soon. I know about vista but didn’t know about the stamp
thanks for sharing.
It is definitely a fun little way of marketing and trying new things to generate interest.
indeed it is.
Very interesting idea but I don;t know if this can be done my country Romania because it will be harder to get stamps that will be available here.
yeah this is more of US
Cool way of promotion off the blog, Syed. Are you actually saying that you using the mail method to create awareness of this blog?
Yan
Yes I am saying exactly that. I am using alot of local techniques. Such as Newspaper … more people read this blog, they see my portfolio and give contracts to Uzzz Productions. Killing 2 birds with one stone
That is something unheard of. I commend you for your creativity. It’s a nice gesture on your part to share your marketing tips.
Yan
I never thought of using an advertisement on a stamp! That’s a great idea and good for branding. Thanks for sharing!
This is an ingenious method, certainly cheaper than taking out a newspaper ad but is the conversion rate as good?
Conversion rate is good for my designing firm
E-mail campaigns have proved to be very effective when targeting relevant people. Also, having a good database of people is one of the most imperative things. I have seen some e-mail campaigns of over 10k emails being sent, but managing only 1/100 visits and in turn generating negligible business.