Creative Marketing to Increase Branding

No where is the upcoming election a more charged topic then on the University of Florida campus. Walking to and from class, students are bombarded by message after message to vote for McCain, Nater, or Obama. So what make one campaign stand out from another? Why their branding of course.

Each candidate is presenting a message, and a candidate’s effectiveness is demonstrated by how many people this message reaches. The way to make your message stand out and kick someone in the face is to put a unique and new brand to your campaign. Some inventive students at the University of Florida have done just that by creating what they call the ObamaBot.

The ObamaBot greets you with glowing eyes and it’s endearing orange and blue color scheme and rapidly presents you with two signs that ask you to vote early and vote Obama. It is displays like this, flashy and interesting that have helped to give the Obama campaign momentum, at least on the University of Florida campus. If some engineering students can do it, why can’t you?

Branding your site is simple and can have huge returns for your business. The ObamaBot cost less then $300 to make and operate, a similar gimmick may work for your site as well. If you can find one unique thing to brand your site with, to make a difference and make you stand out, why shouldn’t you? This online competition is you against the rest of the world, make sure you bring your A game.