Case Study: How did I increase my search engine traffic by 258% in less than a month
Another study that I decided to do when I was checking out my results on search engine traffic on Balkhis. I realized since last month, I have made a significant increase on my Search engine traffic. In this case when I am saying Search Engine traffic, I am basically saying Google traffic. Well, I am sure you are interested in knowing the stats, so let me start with that.
Total Google Hits on Balkhis

Comparison of Image Search and Total

These traffic stats are from before and after the new design. Now you are probably wondering what changed in Balkhis. Well maybe Google just started loving me more because I was being a good kid writing quality content. Or maybe some of my tricks that I was trying worked.
Site load time was not the only issue with my previous design. There were a lot more to it that I changed. So hold tight while I cruise you through my journey.
Design Optimizations
In my previous designs, I was not using my heading tags very well. Content was not organized very well either. There was too much clutter in my header, so it took google bot a while to get to my content, therefore it couldn’t index everything like it was suppose to. So I cleared up the clutter in my header still a lot going on there right now, but there was a lot more before. Next thing I did was refined the use of my heading tags (<h2><h3>) through out the post titles, and inside the posts as well.

Before, my website didn’t look so good in google cached. What I mean was, it didn’t look like how it looks to users in main browsers. I don’t know how much of the effect that had, but I fixed that issue. I organized the content through out the site well. I also made image implementation in the content better than before.
Next thing that I did was I improved the navigation through out the site highlighting the important categories by putting them in the home page content area, where as others stayed in the sidebar. I also added one of the important things to my post and that was Bread Crumbs, so below each single post page, you should see a breadcrumb which gives you a path to where you are. I also added rel tags through out the site. Now what do I mean by rel tags? For example, in my profiles link I added rel=”me”. For Uzzz Production, I added rel=”designer”. We all know that there are rel=”nofollow” and such tags, but I got creative and made up my own tags. No where in an SEO book says that this type of creativity harms anything, but I said what the heck lets try it. It worked….
Lets move on towards how did I optimize my images.
Image Optimizations

I optimized my images. Jeez you all can see that through the page load time. No image size is not the only thing guys. I added alt tags through out the site. But you guys are wondering, I had those before too. Yes I did have them before, but before it was to satisfy w3 markup. So often, I left my alt tags blank. But this time, I can say that I have nice coders in the house
We had a good talk about laziness, and avoiding those. So we took care of that problem. Another issue was that my last design wasn’t using name for images. I mean real names. Before it was names generated from Photoshop such as index_01 and so on. This time, I decided to change those to appropriate names such as logo, and each. Having a keyword name in the images, helped the ranking.
Next thing I did with images, that I started using images more often. Didn’t you notice that. Yes me too. One because my readers liked it. Two because google liked it. Hey if that kills two birds with one stone, I am all for it. By having more images, I increased my chances of getting indexed more.
Did I do any extra promotions? No, I didn’t. Actually I cut down my commenting on other blogs. Mainly because I was busy, but also it helped me because when I did reply I was posting even better comments. I focused on writing better content. Hence, I got more backlinks. But that is just normal as your blog grows and get more credibility you will get more backlinks, but the design changes are necessary.
So perhaps people who were thinking that design was not important in coding think again. By having such a great outcome, It increased my love toward magazine style themes even more. Heck I even wrote a post about What, When, Whys of magazine style themes at John Chow’s Blog.
I think that is where future of the blog is shifting towards and we will see more and more blogs turning that way as time progresses. If you want to switch to that direction and get an awesome SEO Friendly design for your blog. Contact Uzzz Productions. Or you can contact me through this blog.






















Hey, I am Syed Balkhi, The guy who is behind Balkhis Inc. I entered the industry back in 2002 not knowing a single thing. I barely spoke English at that time. In the past six years, my language barrier has been eliminated. Aside from English, now I also speak html, and php. Along with the languages I have also managed to master a few arts. Art of web-designing started when I first entered. Messing around with photoshop, I learned how to create my first web design. Now I founded a web designing firm Uzzz Productions. After running numerous amount of websites in various niche, I have mastered the art of web-development. Now I am compiling a resource of what I already know, and what I am learning on this blog. This resource is to help me if I ever need a guide to look back to, and it is help my fellow webmasters.



