I got this odd question from a person in Gainesville who apparently have some blog. He was like how do you make sales from your blog and earn profit? I am sure when you enter the blogging industry, you have the same questions. Heck I had the same question. And I learned the answer by observing other top bloggers. There were few things that I found that were noticeable.
All the top bloggers are consistent. If they are writing one post a day, then they will have one post every day. They just don’t decide not to post on weekends because not enough users reply. I was at Izeafest 08, and John Chow made a very good point. That he has been writing 2.8 posts a day from the start. Meaning one day he would make 2, or someday he would write 3. Basically the idea was that he would have a new post every day. And if he have more then he would post more. But you got to be consistent. Some people have issues such as well I was on a trip. Which is understandable, but for the most part you can avoid it. I mean I took a 3 day trip. I made sure for the two days I had the post, and one day I slacked. But the other two days I had the post for which is better than 0. All you have to do is schedule posts. But the key is you have to be consistent to show the readers that you actually care about them.
Personality and Voice
I don’t know if you really notice, but a lot of top bloggers, I will say almost all speak in first person. The reason for that is no body want to sit on their ass and watch some snob tell them what to do. I mean seriously while psychology shows that people who are smarter are usually liked more, but people who pretend to be Mr. Know It All are not very well liked. So you have to have your own personality in the blog. People like people who they can relate to. Show them that you are not one of those scammers when you are selling a product.
There are some blogs that just talk about positive while others that are very honest. I mean I have reviewed sites where I have highlighted bad parts of the site, and I have reviewed sites like Store Stacker which I found very good, so I didn’t write anything bad. But the idea is not good and bad. But the idea is being honest in your review. So always be honest. Don’t try to be a suck up. As one of the better speakers that I have listened to said: “Only suck ups like suck ups, and I am sure you are not one of them” – Merlin Mann
There are bunch of blogs that are there just for the heck of it. People just like to blabber, but you want to stand out. So add some value. Share some knowledge, tutorials, tips that you have learned over your experience. That is the only way people would give you authority, and think of you as a credible person.
Credibility and Authority is one of the main things that I noticed you need. And you can obtain that by doing the things that I mentioned above. Then simply embed links in your post. So if you recommend one hosting service, then keep recommending that one and be consistent. Unless something bad happens with that company. Because that way you make more sales. I know my main source of income is CJ and a lot of those are hosting sales. Just embed the links in related content on your posts.