10 Most Common Misconceptions of Social Media

After working with many small businesses and individuals, I have learned that there are numerous misconceptions of social media that needs to mentioned here for any starters who are thinking about getting in. Some of these misconceptions exist among the average web users, where as some exist among the new webmasters. Therefore I have decided to highlight each of them to my knowledge and clarify them, so people can use social media effectively.

1. Social Media is for Younger Generations

Social media is not limited to the younger generation. The community appreciates quality resources from everyone without judging the age. So if a thirteen year old wants to contribute to the network, then they may. Or if a sixty-three year old wants to contribute, they won’t be judged either. Social media networks have all age groups with some more abundant then others, but no community has put an age limit.

2. There are Rules to use Social Media

WRONG! In reality, there is no rule that governs the use of Social Media. You can tweet however you like, and format it in whichever way you see fit. You can digg the story, or bury it as you see it. You can share the links that you think are worthy in a way you think is best.

Now there are etiquette to using social media and if you don’t follow those then you will gain a bad reputation among the community. So careless self-promotion and spamming will get you blocked, but most people are too worried about doing it right. Relax and be yourself. If you like writing about puppets then write one sentence tweets about your puppets and those who are interested will follow you.

3. Its all about Quantity

Some people would like to think that people with more friends get a lot of retweets, or alot of diggs. That is not true. Because there are real estate agents who mass add people to their list on twitter, and not even know a single person. So they end up following 33,000 people who they don’t know, and 33,000 people follow them. But the fact is that they don’t get half the amount of retweets that you can get with just 1000 good followers that actually know you.

It’s never about the quantity instead it is about the quality. Its not about how many stories you submit on digg. Its about how good your stories are. Its not about how many status updates you made on twitter. Instead it is about whether those updates were useful to others. Its always about the quality, and users that provide quality are rewarded by the community not those who prefer the quantity road.

4. You have to be Everywhere

A more common misconception that I see is that you have to be everywhere. It is completely wrong, and as a matter of fact, I can argue that one person cannot be active on all social media networks because there are just too many of them. So take it one step at a time. Try out new things, and stick with the ones that you like best.

Remember, you can be a good community member at two communities and get tons of love and benefits such as visitors to your website, or you can be a member of one hundred communities and not get third of the traffic that you can get the other way.

5. Social Media Campaigns are all about having a Facebook and Twitter Profiles

While Facebook and Twitter are two of biggest social media networks, you cannot just stop by having a profile page on these sites. There are other great sites like Digg, Delicous, Reddit and others that can also get you alot of exposure.

6. Social Media Sites Send Poor Quality Traffic

Social Media Sites actually send one of the best quality traffic because you get only related audience. Popular sites like digg have users that visit the category that they like the best, so you are getting targetted users. On twitter, your tweets will only get retweeted by those who like it, so you are always getting targetted users.

7. Getting a story popular on Social Media requires the help of Power Users

Some people believe that it is true on sites like Digg and even on twitter, but I think it is completely wrong. It doesn’t require power users for your story to hit popular. It requires a quality article and that’s all. You can become a power user yourself as long as you contribute to the community, and the community loves quality. You don’t need power users, all you need is yourself.

8. Social Media is Fast

Ever heard of a saying how social media creates the boom, and it is fast. Well no it is not. It takes time to get popular on Social Media. You can tweet a story on twitter, but in order for it to get popular, it can take weeks and months. You need to structure a base for yourself in the community. Climb the ladder one step at at a time to the top. It takes time to build a good reputation on any social media community.

Sites that are whitelisted in digg are white listed because they have earned that reputation. Same goes with sites that get retweeted alot on twitter. That is because they have earn it.

9. Social Media is Easy

Every once in a while, I get this statement that social media is easy. It has some truth to it, but for the most part it is hard. It is not easy to earn someone’s trust. That is what social media is all about. Trust of the community. You need to work hard and show the community that you are worthy enough to be trusted.

10. You can disguise the community

You can never hide from the community. At least not forever. You might not be caught the first day, the first month, but you will be caught after the first year. There is no use to manipulating the system because playing the fair game is the best way. That’s how it should be done.