If you want to make money online (by blogging), it is good if you have a niche blog. It is good because you would be recognized by people as an expert on that niche. When people recognize you as an expert, they would be visiting you site and that will help you to be an authority in Google eyes (You can read more about how to get authority status on Google). You don’t necessary have to choose a niche you know about. You can choose a niche that interests you and you want to learn more about it.
The main reason why you need a niche site is because it is easier to SEO i.e. to get backlinks to the site. If you want to get backlinks to your site, you need to do dofollow commenting, article marketing, directory submission and other ways. With all these methods, you would find out that what they all have in common is your anchor text. You would need to use your anchor text when doing this. so that you can improve your SERPs.
SEOing A Niche Site
When you are SEOing your niche site, basically you are mostly SEOing your home page. When you are doing this, you would have to use your anchor text or the keyword you would like to rank high on search engines. This means that all traffic that comes to your blog would be landing on your home page. This is great because when they go to your home page, the readers would see other articles you have written about the niche. Seoing a niche site is also easy to do directory submission. As you probably know, if you are doing directory submission, you have to submit your home page to the directory. Only few directories allow inner pages or deep submission. The top names directories such as DMOZ and yahoo directory requires you to submit your blog’s URL only. Most of the few directories that allow deep submission usually charge a fee for you to be able to do that.
SEOing A Nicheless Site
But if you have a nicheless blog, you cannot only optimize your home page. You have to optimize other pages for those pages to have good SERPs for their keywords. Optimizing other pages would need more work. And when the traffic (from search engine) comes to your site, they would not land on your home page, they would land on that article page they saw on thr search engine that they used. This means that they would not see other articles on your blog. The only readers that would see other articles are the curious ones that wants to know more about your site. You can argue that your readers would see other posts with the help of any related post plugin. But the plugin shows posts that are related either based on categories, keywords, anchor text or tags. For instance, if you wrote an article about caring for dogs and you also wrote another article about how to sleep; there is no way your readers would see the other article if they are reading one of the articles. They would only see it if they decide to explore your site.
In my opinion, not only do you make money with a niche site, but it is easier to make money if you can make a blog on a long tail keyword. The long tail keyword blog would help you to start making money quickly because it is easier to dominate. When you see that you can dominate the long tail keyword, that would post your confidence, and motivated you to go for the main keyword.
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