Keywords in Post Titles, Does it really matter?

Keywords, Keywords, Keywords. Everyone blogger is after them. So many of us just fill the title with keywords, it looks like a spammy title. So what do you do?

If you ask a SEO guru, they will say that Keywords are one of the most important aspect of the title. Because the keywords in the title make you rank high. If you rank high you will get traffic from the search engine. So if you don’t use keywords, you will be losing a lot of search engine traffic.

But what if no one reads your article. Then your keywords are peice of crap. So some say you should write and not even think about Search Engines. That way your writing will be pure, and you will attract readers. You have to be a bit naive to say that.

Here is what I think we should do.

Keywords are good and it really matters, but it is not the only thing. You have to pick the RIGHT keyword to get a decent amount of traffic. I mean you can rank high for one of the popular term, but will you get targetted traffic? Most likely not! So you have to pick the right keyword. What is the right keyword?

Right keywords are the keywords that you find in your stats. These keywords are the ones that are bringing you the most traffic. Then you use those keywords and ideas to write another post in that area. Trial and error is the name of the game. So if you don’t experiment, you lose automatically. Most of this keyword search is FREE. So do it. It takes a bit of your time, but it is worth it.

So now if you are picking keywords, I am sure there is a hype that he ranks for the keyword make money online. I want to write as many articles to rank at the top spot for make money online. Who cares about that keyword. It might be a popular keyword. But really and seriously how much traffic can you get from that one keyword? With the time and resources that you will spend to rank high for a popular keyword, It is not worth it. Specially when the user is not even the most targeted user. So the idea here is that you use the keywords that are more specific. More toward the niche that you want to target. Obviously it won’t bring as much traffic individually, but you can rank high for niche terms a lot easier, so rank high for tons of niche terms. Collectively, they will bring more traffic!

So now the idea of writing for people. You have to make your headline attractive to users while using these keywords. This is when your talent really comes in. I have told you guys multiple times, I use Digg main page articles to determine what attracts people. I use my own articles to see what brought me the most traffic. So use these until I come up with a few formula sentences for you guys. You can rank really high for any keyword, but if your title is not interesting, people will not click it. So make sure you write something that attracts people.

Most importantly, what ever your title is make sure that your post relates to that. So people know what is going on. Most search engines rank you with keywords and relevancy. Such as hyperlinks, and keywords they find in the text of your article. So you have to write a decent article to get decent ranking in search engines.