We all know that Google is penalizing websites left and right for buying links, selling links, duplicate content and for numerous other reasons. And while you maybe safe right now, there is no guarantee that you will be in the future. For majority of us, Google is a huge source of traffic to our blogs and websites, so what will you do if Google penalizes you? We are not all like a web celebrity like John Chow who can still continue to make $40,000 with his blog even after the google penalty. But here is what I can tell you though. You can surely survive and still have a good amount of people visiting your blog.
What distinguishes you from a Popular blog?
They have a huge base of loyal readers already built. So even if they lose google’s ranking, they still have thousands of people visiting their site and reading them. And because they have thousands of people reading atleast hundred are writing about them and linking to them, and through the hundred, they are getting more new users to their blog. So at the end day, They can survive without Google!
Google is big and we know that, but it is not the end of the world. You need to follow the advice of “Not putting all your eggs in one basket” and start doing some of the things I am about to tell you which will ensure you that you are not dependent on Google. Also even if you are not penalized in google, these methods are great for you because they are going to build your readership.
The key point is Build Readership. Usually you get users through Google because you write a good article and a few people link to it, and you rank good for that keyword. But think for a second that you don’t have that luxury for a second. What will you do? Here is what I would:
Get more active in Forums
I will definitely get more active in forums because forums in webmaster industry has a lot of new users joining every day looking for help. That is how they learn, but if you facilitate their learning experience, and help them out, they will be more than likely to stick around to your website and follow you wherever you go. That is how you build the most loyal readership. Read how to use forums effectively and maximize your benefits.
If you are not doing them already, then start doing them because it is one of the best ways to get mentions from other sites. Not many bloggers turn down a good guest post because in a way you are helping them out by adding good content to their website, but you are helping yourself out by putting out a good reputation for yourself. If you write a good article, people will check out your blog and most likely subscribe. So start writing guest posts. I am always welcoming guest posts, so if you are interested contact me.
Leverage the Power of Social Media
Join social media networks and interact with other users. Share your knowledge with them, and appreciate the community. They will send the love back when you add quality resources to the network. So if you write a good article, and you are active in the stumble community, it will be upvoted by alot of users. Not just that but if you make good friends on social media networks like twitter, you can later have backlinks from their site. Which drives more people to your website. (Check out the results that I got from Social Media)
The idea is give to community, and the community will give back to you. If you offer them spam, they will give you the same quality back. If you offer them good, resourceful articles, they will offer you with good quality of users.
Remember we all love google, and I hope none of you get penalized, but this is surely a way to go about it now, so just incase if you are then you have a set ground. And if you are not, you have a huge readerbase.